Hi, I'm Simmran and I'm building this Made In India fashion accessory brand from scratch.LVL99 didn’t start as a brand. It started as a way out.

A thrift page on Instagram, me selling my pre-loved clothes from my bedroom floor. No big plan, no business degree, political science and economics in fact and a strong need to build something of my own. Slowly, I started designing bags. One piece at a time. No capital. No team. Just instinct.

I never imagined it would turn into this.

But maybe that’s what makes it special.


LVL99 was never about playing by the rules.

This was my rebellion. Against societal expectations. Against the idea that women need permission or a blueprint. Against dependence. Against silence. Against everyone who thought they had a say in my life.

I built this from scratch. Shot my own campaigns. Took customer calls. Packed every order with my own hands. It was messy, chaotic, and the most real thing I’ve ever done.

Today, LVL99 is so much more than just bags. It’s energy. It’s confidence. It’s that main character feeling you can carry.

This brand is proof: You can start with nothing and still create everything. You can be too loud, too bold, too much and that can be your superpower.

This is for the girls who refuse to play small.

Welcome to LVL99.


Born from rebellion. Built with heart.